Google Ads that actually bring in therapy clients
When someone searches "anxiety therapist near me" or "counsellor in [your city]," they're ready to book. Google Ads puts your practice in front of them at exactly that moment — if the campaign is built correctly.
Why Google Ads works particularly well for therapy practices
Unlike social media advertising, Google Ads captures people who are actively searching for a therapist. They're not being interrupted — they've already decided they want help. They're just looking for the right person.
That intent-based targeting means conversion rates are typically much higher than other channels. Someone who clicks on your ad has already typed "therapist for anxiety in [your city]" — they're a warm lead from the first click.
The challenge is that therapy is a highly competitive category, and healthcare advertising has specific compliance requirements that most agencies aren't aware of. Getting it right requires both technical expertise and deep knowledge of the mental health sector.
Average cost per qualified lead for UK therapy practices
Average decrease in cost per lead within 16 weeks of campaign launch
Typical time to first leads after campaign launch
Why most therapists' Google Ads don't work
We've seen the same mistakes over and over — from DIY campaigns and generalist agencies alike. Here's what goes wrong.
Bidding on the wrong keywords
Targeting broad terms like 'therapist' or 'mental health' wastes budget on people who aren't looking for private pay sessions.
Ignoring healthcare ad policies
Google has specific restrictions on healthcare advertising. Most agencies don't know them — your ads get disapproved or your account gets suspended.
Sending traffic to a general website
A homepage isn't a landing page. Without a dedicated, conversion-optimised page, most of your ad spend is wasted.
Not tracking conversions properly
If you can't see which keywords and ads are generating bookings, you can't optimise. Most campaigns run blind.
Setting and forgetting
Google Ads requires ongoing optimisation. Campaigns that aren't actively managed deteriorate in performance over time.
How we build Google Ads for therapy practices
Keyword Research
We identify the exact terms your ideal clients are searching — by speciality, location, and intent — and build campaigns around them.
Healthcare-Compliant Ads
We know Google's healthcare ad policies inside out. Your campaigns stay live and your account stays healthy.
Custom Landing Pages
Every campaign gets a dedicated landing page built to convert. Specific to your speciality, your location, your voice.
Conversion Tracking
We set up proper tracking so you can see exactly which keywords, ads, and audiences are generating bookings.
Weekly Optimisation
Every week we review performance, adjust bids, test new ad copy, and refine targeting based on real data.
From 8 clients/week to a full calendar
Mike is a UK psychotherapist who was stuck at 8–10 clients per week, relying entirely on Psychology Today for inconsistent enquiries. We built his complete Google Ads system — keyword strategy, landing page, conversion tracking, and weekly optimisation. His campaign paid for itself in the first month.
Ready to get your Google Ads working properly?
Book a free strategy call and we'll audit your current setup (or map out a new one) — specific to your practice, your location, and your ideal clients.
No commitment required. 30 minutes. US, UK & Australia.