Facebook & Instagram Ads for therapy practices
Meta Ads (Facebook and Instagram) work differently to Google Ads — they reach people before they're actively searching. Used strategically, they're a powerful tool for building awareness, retargeting warm leads, and filling your caseload alongside your search campaigns.
When does Meta Ads make sense?
Both platforms have a role to play. Here's how to think about which is right for your practice — and when to use both.
Google Ads — Capture Intent
- People actively searching for a therapist
- Higher intent = higher conversion rate
- Best for immediate client acquisition
- Keyword-targeted — you control who sees your ads
Meta Ads — Build Awareness
- People who haven't started searching yet
- Broader reach at lower cost per impression
- Best for brand building and retargeting
- Interest/demographic targeting
When Meta Ads make sense for your practice
Building local awareness
When you're new to an area or launching a new speciality, Meta Ads can build brand recognition before people are actively searching.
Retargeting website visitors
People who visited your website but didn't book can be shown targeted ads — keeping you top of mind until they're ready.
Promoting specific programmes
Group therapy, workshops, or specialised programmes benefit from Meta's ability to reach specific demographics and interests.
Complementing Google Ads
Meta Ads work best alongside Google Ads — capturing people earlier in their decision journey and reinforcing your message.
How we run Meta Ads for therapy practices
Audience Strategy
We build detailed audience profiles based on demographics, interests, and behaviours that align with your ideal client.
Creative & Copy
Ads that speak directly to the challenges your clients face — empathetic, clear, and compliant with Meta's healthcare policies.
Retargeting Campaigns
We set up pixel tracking and retargeting so warm leads see your ads even after they leave your website.
Ongoing Optimisation
Regular testing of audiences, creative, and copy to improve performance over time.
Want to know if Meta Ads are right for your practice?
Book a free strategy call and we'll assess your situation — location, speciality, current traffic — and recommend whether Meta Ads should be part of your growth strategy.
No commitment required. 30 minutes. US, UK & Australia.